Those are my feelings about an Etsy store as well - making yourself visible there is almost more work than I want to do.

Congratulations! Yes, making yourself visible is a chore but you've got a great product and I'm sure you can do it.

Also, think in terms of marketing outside of etsy. Two ideas: Put an etsy mini on your blog and the sewing blog. Use that link in your signature when you comment on other blogs. I'm sure there's a lot more advice out there, but I'm certain that those are the places that brought me non-friends and family orders. I don't know as anyone just "found" me on etsy. If you offer some sort of give-away on the pattern, you might successfully alert whipup.net. Or, just submit it and see if they'll link to it when they do a spring/easter round-up (they often post a bunch of link on a particular topic around major holidays like "children's christmas crafts")

You have a great product, now it is just about getting the word out.

I'm almost ready to go live with the giveaway site for the adoption, which will have a link to your shop- hopefully a lot of traffic. Make sure you etsy shop is ready!

Tisra - You are so sharp!!!!